Top Tips for Designing Branded Bags Your Customers Will Actually Use
Table of Contents
- Tip 1: Choose the Right Style for Your Audience
- Tip 2: Keep Your Branding Stylish, Not Overbearing
- Tip 3: Prioritise Practical Features and Functionality
- Tip 4: Opt for Sustainable Materials to Add Value
Tip 1: Choose the Right Style for Your Audience
Your branded bags should feel like a natural fit for your customer’s lifestyle. Whether you’re targeting professionals, shoppers, or event attendees, choosing the right format is key to everyday use.
Bag Style Matchmaking:
- Tote bags for retail customers and eco-conscious audiences
- Drawstring bags for events, sports, and youth campaigns
- Document or laptop bags for business and conferences
Pro Tip: Know your audience's habits—are they on the go? At the gym? In the office? Match the bag to the moment.
Tip 2: Keep Your Branding Stylish, Not Overbearing
Your bag should look like something people want to carry, not just another promotional freebie. Focus on simplicity and design-led branding that blends into the user’s lifestyle.
Smart Branding Tactics:
- Use neutral tones with a pop of your brand colour
- Opt for clean, modern logo placement
- Avoid large, bold slogans that scream ‘advertisement’
Pro Tip: Embroidered or woven labels often feel more premium and are less intrusive than large printed logos.
Tip 3: Prioritise Practical Features and Functionality
A bag that’s nice to look at but hard to use? It won’t get far. Design your branded bags with daily use and real convenience in mind.
Features Customers Love:
- Long, reinforced handles for shoulder carrying
- Spacious interiors with pockets or zips
- Lightweight yet durable fabric materials
Pro Tip: If it’s comfortable, secure, and practical, it’ll be used—and your branding seen—again and again.
Tip 4: Opt for Sustainable Materials to Add Value
Eco-friendly design is no longer optional—it’s expected. Using sustainable fabrics gives your branded bags extra appeal while aligning your brand with positive values.
Eco-Conscious Materials Include:
- Organic cotton
- Recycled PET (made from plastic bottles)
- Jute or canvas for a natural, earthy aesthetic
Pro Tip: Highlight your bag’s sustainability on the label—it becomes part of your brand story and a talking point for your audience.
