5 Reasons Why Promotional Products Are Crucial for Any Business

Did You Know These Top Promotional Product Statistics?

  • 79% of people who receive your promotional merchandise will research your brand.
  • Promotional products are ranked number one most effective way of advertising for fast reaction among all ages.
  • 7 out of 10 brands find that promotional merchandise is almost always effective in achieving their marketing goals.

But why are Promotional Products such an effective and efficient way of enhancing your brand? We’ve put together our top 5 Reasons:

1.Increased Brand Recognition

Brand recognition is the factor in which consumers can identify what your company is offering in an instant. The best brands can be instantly recognised and remembered by just the sight of their logo. Everybody recognises Apple’s logo or Nike’s, and that’s because these brands focused on building brand recognition. A well thought out Promotional Product will increase your brand recognition, not to mention provide fun, creative and memorable connotations for your business.

2.Low-Cost, Effective Marketing

You don’t need a huge scale marketing budget to create an impact with Promotional Products. Most manufacturers have low productions costs which means the more you order the less you pay per product. And still, these cost-effective products will have an immense impact on the recipients, even more so than costly ads. A promotional products campaign can help a start-up stand on its feet for the first time or bring your brand back to the forefront of your customers mind for next to nothing.

3.The Gift That Keeps on Giving

When you use social media, TV or billboards to advertise your products and services the ad appears for a matter of seconds (for an extortionate price usually), but if you invest in promotional clothing, your branded t-shirts, hats or scarfs will be worn for years to come for everyone to see, your custom branded mugs will be drunk from every day, even taken on daily commutes, or sipped during zoom calls. If you choose the right product, it will stay with your recipients, in their cars, offices, or homes as a constant ad reminding them and their network of your company.

4.Customer Loyalty

Customer loyalty is essential to any profitable business, it costs more to bring on new customers than it does to create repeat customers. Your goal should be to create a database of people who will not only remember and recognise your brand, but who will also go to you for all their needs that are related to your field of business. Promotional Products are a great way to build brand-loyalty. A free gift can show that you care about your customers and appreciate them. When you give a premium quality item to a first-time customer, they will remember you as a high-quality business.

5.More Creative Than a Business Card

Your business card traditionally has been the way to introduce yourself and your company to potential clients. Promotional products do the same thing, just with much better results. Promotional Merchandise related to your business is the best way to stand out from the crowd and get clients to know what you do. Research has found 71.6% of people who received promotional merchandise were able to remember the name of the company that gave it to them!

Need inspiration on your Promotional Product campaign? View more products by category HERE.

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